Consumer finance is a subfield of finance that focuses on how individuals or households manage their money and make financial decisions. It involves studying the ways in which consumers borrow, spend, save, and invest their money, as well as the products and services that help facilitate these transactions. Consumer finance research often explores topics such as financial literacy, debt management, credit scoring, and the impact of government regulations on consumer behavior. The goal of consumer finance research is to understand and improve the financial well-being of individuals and families.